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Michael Kirs

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Kids Channel TV Bumper


About The Project

Project image

In this project, I was given full creative freedom to design a TV bumper promoting an upcoming show for a channel of my choice. The objective was to create a short, engaging advertisement that captures attention within seconds and communicates the tone of the show.

I chose to create a fictional Disney-style children’s promotion and built a fully modeled 3D vintage television in Cinema 4D. The idea was to combine a nostalgic old TV design with a colorful, playful atmosphere suitable for a kids entertainment channel.

The show plays inside the screen of the 3D television, creating a self-contained promotional concept. The final animation and compositing were completed in Adobe After Effects, where I handled motion timing, transitions, and visual effects to achieve a broadcast-ready result.


Deliverables

Highlight the next show

Concept development and creative direction

Friendly and playfull atmosphere for the kids

3D modeling and scene creation in Cinema 4D

Animation and compositing in Adobe After Effects


Industry

Marketing

Video Editing

Design and 3d


Software & Technologies

3D Modeling: Cinema 4D

Materials & Lighting: Cinema 4D Physical Renderer

Animation & Compositing: Adobe After Effects


Challenges

The most challenging part of this project was modeling the vintage television from scratch in Cinema 4D. Achieving the correct proportions, rounded edges, and realistic depth required precise use of subdivision surfaces and edge control.

Creating believable materials was another difficulty. The TV required a combination of reflective glass, plastic casing, and subtle lighting adjustments to avoid a flat or artificial look.

Rendering optimization was also a challenge. Balancing quality and render time required testing different lighting setups and material settings to achieve a clean final result without excessive noise.


Date

November 2025


Main Goal of the Website

The main goal of the website was to present the TV bumper in a clean and professional digital environment that supports the promotional concept.

The layout was designed to keep the focus on the video while maintaining a playful and child-friendly tone consistent with the fictional Disney-style branding.